Scriptwriting
SaaS
Envase Technologies | Commercial Transportation
Key messaging themes: Straightforward, casual, problem-solving.
Challenge:
Jargon is part of intermodal trucking and drayage. There’s no way around it. But, consumers need to be able to understand what they’re reading.
Approach:
Create a video script that’s informative and includes in-context jargon that makes it easy to distinguish how exactly Envase DrayMaster simplifies the professional lives of users.