Sales Copy

Government Incentives

Forge & Flame | International Online Retailer

Key messaging themes: High-value and informative.

Challenge:

Rewrite the existing copy in a way that was easier to understand and quickly digestible to the customer.

Strategy:

Simplify the language while still providing a comprehensive explanation of the program, what incentives are available, and direct benefits to consumer.

Screenshot of an accordion menu with "further information" on a government incentive program providing homeowners with rebates and tax credits for switching to a biomass stove. 1/3

Accordion drop-down one.

Screenshot of an accordion menu with "further information" on a government incentive program providing homeowners with rebates and tax credits for switching to a biomass stove. 2/3

Accordion drop-down two.

Screenshot of an accordion menu with "further information" on a government incentive program providing homeowners with rebates and tax credits for switching to a biomass stove. 3/3

Accordion drop-down three.

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