New Subscriber Email Sequence
Health & wellness
Holli Bassin Health Coach | Boston, MA
Key messaging themes: Welcoming, knowledgeable, encouraging.
Objective:
Holli was already providing her existing audience with incredibly valuable emails, but she needed a way to engage and new subscribers and deliver her lead magnet.
Strategy:
I created a 4-email welcome sequence using a tried and true method
Welcome: Let users know how excited you are to have them join your community!
Validate: Acknlowedge what your new subscriber may be feeling/why they joined your list.
Include: Tell them about your mission and illustrate your motiviation in a relatble way that encourages connection.
Invite: Provide social proof and show them what it’s like to work with you before inviting them to do so.
Results:
We’ve achieved a sequence average open rate of 79.4% and a 17.6% CTR so far.
For reference, the industry average CTR (as reported by Constant Contact) is only 0.91%!
Follow the sequence below:
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1. Welcome to community
Subject: Don’t forget to download your Healthy Recipe Guide!
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2. Validate feelings/fears
Subject: I refer to healthcare as sick care. Here’s why…
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3. Share mission
Subject: Background on me and a bonus for you!
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4. Invite to join
Subject: I’m so proud of what Peggy and I accomplished…
