Web Copy & Search Engine Optimization
Non-profit sector
Juline Foundation | Modesto, CA
Key messaging themes: Trustworthy, inclusive, community-oriented.
Objective:
Update their website to better present the Juline story and their mission and to drive donations.
Strategy:
Juline has a monopoly (GenZ read: chokehold) on the Central California market. But I still wanted to see what the competition was up to to identify where I could bolster Juline’s digital presence.
Web Copy & Search Engine Optimization
Non-profit sector
Juline Regional Youth Ballet | Modesto, CA
Key messaging themes: Diverse, positive, encouraging.
Objective:
To connect with more talented young dancers and make them (or more so, their parents/guardians) aware of the abundant opportunities at Juline.
Strategy:
The dance universe is notoriously homogenous. Yet JRYB has an impressively diverse company with students from all backgrounds. And the feedback from the community? Stellar. So I wanted to put these things center stage.
Results:
Since going live, JRYB’s site health has improved in all areas. Duplicate title tags and meta descriptions, links with no anchor, and other critical on-page SEO issues have been eliminated.
