Web Copy & Search Engine Optimization
Roofing & Construction
Platinum Construction | Nampa, ID
Key messaging themes: Women-owned, authoritative, experienced.
Challenge:
Platinum Construction was founded by a woman who co-owns another commercial roofing company with her husband. She wanted to differentiate her company from theirs and highlight the fact that Platinum is a thriving, woman-owned business in a male-dominated industry.
Strategy:
I worked simultaneously on Platinum and its sister company, Dri-Con Roofing, so I was careful to limit the overlap as much as possible, focusing on keywords that were unique to Platinum and its mission.
Click the arrows to explore pages
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![Screenshot of Platinum Roofing service page.]()
Commercial Service Page
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![Screenshot of Platinum Roofing financing page]()
Financing
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![Screenshot of Platinum Roofing About Us page.]()
About Platinum
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Residential Landing Page
