Website Copy and Search Engine Optimization
Travel and Tourism
Reedsport Chamber of Commerce | Reedsport, OR
Key messaging themes: Inclusive, community-oriented, welcoming.
Challenge:
As part of a larger effort to reinvigorate the local economy, the Reedsport and Winchester Bay Chamber of Commerce wanted to increase off-season tourism with a website rebrand that better reflected the beauty and richness of the region.
Strategy:
Reaching two target audiences required a balanced use of language that spoke to both demographics in a cohesive way; using unique CTAs throughout the web copy keeps it fresh and engaging. Localized SEO played a significant role as well, aimed at improved visibility over other coastal competitors.
Results:
The Reedsport Chamber of Commerce website now sees over 4,000 unique visitors every month and is ranking on page one for 10 vital keywords.
