Lead Generation Email Sequence
SaaS
AmTech | Software Solutions
Key messaging themes: Straightforward and helpful.
Objective:
Unlike traditional lead-generation campaigns, this email sequence was targeting existing customers to introduce a new product, Sign & Drive.
Strategy:
Since we were speaking to existing customers, I didn’t have to sell them on the power of AmTech’s software. So instead, I wanted to showcase Sign & Drive in action by presenting the benefits in real-life situations, including a successful beta test.
Follow the sequence below:
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 1
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 2
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 3
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 4
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 5
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![Screenshot of an email with an ipad and trucking graphic.]()
Email 6
