copywriting + branding

Billboards you see during rush-hour that make you want to KYS a lil’ less. Ads you hear when you don’t want to pay for premium. Quirky social stories that make you stop scrolling. I write those – and more serious stuff too – for brands at any stage. From those that are barely just an idea to ones that are bigger than you could’ve dreamed of.

planning + positioning

for startups, new ventures, or brands undergoing a reset

At this stage we’re:
↝ Replacing fragmented or DIY messaging with something intentional
↝ Creating clear, consistent language that can be used everywhere
↝ Defining what the brand is, who it’s for, and how it shows up
writing + strategy

↝ Audience definition and customer persona development (needs, triggers, objections, proof points)
↝ Competitive messaging review + brand identity workshops/audits
↝ Messaging architecture (mission, vision, + values statements, RTBs, tone guidelines, do/don’t language)
↝ Voice + story development, brand guidelines
↝ Positioning statement and elevator pitch
↝ Brand story and origin narrative
↝ Foundational copy for website or launch materials
↝ Channel-specific copy frameworks (social, email, web)

“Her talent for research and technical writing as well as her mastery of tone of voice makes Katherine an invaluable resource .” - Simon Fay, Creative Director

establishing + elevating

for brands that are operational but want to feel more stable and intentional

At this stage we’re:
↝ Strengthening and standardizing how the brand communicates
↝ Creating alignment across marketing, sales, and customer touchpoints
↝ Moving from “posting and reacting” to intentional communication
writing + strategy

↝ Website copy (home, about, product/service pages)
↝ Landing pages & lead magnets
↝ Case studies + proof points
↝ Sales enablement copy (presentations, brochures, one-pagers)
↝ Email sequences (launch, nurture, follow-up)
↝ Scriptwriting
↝ Social content calendar
↝ Conversion messaging strategy
↝ Content pillar and channel planning
↝ Tone + storytelling alignment across touchpoints
↝ Messaging audit

“Katherine has found her calling crafting content. Her ability to produce informative, easy to read material, while articulating complex topics means editing and reading her work is an enjoyable task. She also uses her wonderful turn of phrase to make even the most mundane of subjects engaging!” - Ann Graham, Editor

growing + scaling

for brands ready to expand reach, authority, or revenue

At this stage we’re:
↝ Supporting growth without diluting the brand
↝ Elevating thought leadership and credibility
↝ Adapting messaging for new audiences, channels, or offers
writing + strategy

↝ Quarterly report or growth summary ghostwriting
↝ Vision statement refinement for scaling or fundraising
↝ Pitch decks
↝ Grant or funding proposal narratives
↝ Press releases and public announcements
↝ Growth-focused messaging strategy + content audits
↝ Voice evolution and scaling tone guidelines
↝ Campaign concepts and launch messaging
↝ Long-form content and thought leadership
↝ Brand refreshes and message optimization
↝ New product/service write-ups

"As a CEO/founder, I’ve collaborated with numerous creative teams, but Katherine truly stands apart." - Shelley Balanda, Founder

available for freelance and contract gigs.

copywriting + branding

for startups, new ventures, or brands undergoing a reset

writing + strategy

for brands that are operational but want to feel more stable and intentional

writing + strategy

for brands ready to expand reach, authority, or revenue

writing + strategy

flying cat copy