copywriting + branding

check out my work
check out my work

Billboards you see during rush-hour that make you want to KYS a lil’ less. Ads you hear when you don’t want to pay for premium. Quirky social stories that make you stop scrolling. I write those – and more serious stuff too – for brands at any stage. From those that are barely just an idea to ones that are bigger than you could’ve dreamed of.

planning + positioning

  • for startups, new ventures, or brands undergoing a reset

    At this stage you should be:

    ↝ Replacing fragmented or DIY messaging with something intentional

    ↝ Creating clear, consistent language that can be used everywhere

    ↝ Defining what the brand is, who it’s for, and how it shows up

  • writing + strategy

    ↝ Audience definition and customer persona development (needs, triggers, objections, proof points)

    ↝ Competitive messaging review + brand identity workshops/audits

    ↝ Messaging architecture (mission, vision, + values statements, RTBs, tone guidelines, do/don’t language)

    ↝ Voice + story development, brand guidelines

    ↝ Positioning statement and elevator pitch

    ↝ Brand story and origin narrative

    ↝ Foundational copy for website or launch materials

    ↝ Channel-specific copy frameworks (social, email, web)

Services priced per project. Get in touch for a quote.

“Her talent for research and technical writing as well as her mastery of tone of voice makes Katherine an invaluable resource .” - Simon Fay, Creative Director

“Her talent for research and technical writing as well as her mastery of tone of voice makes Katherine an invaluable resource .” - Simon Fay, Creative Director

establishing + elevating

  • for brands that are operational but want to feel more stable and intentional

    At this stage you should be:

    ↝ Strengthening and standardizing how the brand communicates

    ↝ Creating alignment across marketing, sales, and customer touchpoints

    ↝ Moving from “posting and reacting” to intentional communication

  • writing + strategy

    ↝ Website copy (home, about, product/service pages)

    ↝ Landing pages & lead magnets

    ↝ Case studies + proof points

    ↝ Sales enablement copy (presentations, brochures, one-pagers)

    ↝ Email sequences (launch, nurture, follow-up)

    ↝ Scriptwriting

    ↝ Social content calendar

    ↝ Conversion messaging strategy

    ↝ Content pillar and channel planning

    ↝ Tone + storytelling alignment across touchpoints

    ↝  Messaging audit

Services priced per project. Get in touch for a quote.

“Katherine has found her calling crafting content. Her ability to produce informative, easy to read material, while articulating complex topics means editing and reading her work is an enjoyable task. She also uses her wonderful turn of phrase to make even the most mundane of subjects engaging!” - Ann Graham, Editor

“Katherine has found her calling crafting content. Her ability to produce informative, easy to read material, while articulating complex topics means editing and reading her work is an enjoyable task. She also uses her wonderful turn of phrase to make even the most mundane of subjects engaging!” - Ann Graham, Editor

growing + scaling

  • for brands ready to expand reach, authority, or revenue

    At this stage you should be:

    ↝ Supporting growth without diluting the brand

    ↝ Elevating thought leadership and credibility

    ↝ Adapting messaging for new audiences, channels, or offers

  • writing + strategy

    ↝ Quarterly report or growth summary ghostwriting

    ↝ Vision statement refinement for scaling or fundraising

    ↝ Pitch decks

    ↝ Grant or funding proposal narratives

    ↝ Press releases and public announcements

    ↝ Growth-focused messaging strategy + content audits

    ↝ Voice evolution and scaling tone guidelines

    ↝ Campaign concepts and launch messaging

    ↝ Long-form content and thought leadership

    ↝ Brand refreshes and message optimization

    ↝ New product/service write-ups

Services priced per project. Get in touch for a quote.

"As a CEO/founder, I’ve collaborated with numerous creative teams, but Katherine truly stands apart." - Shelley Balanda, Founder

"As a CEO/founder, I’ve collaborated with numerous creative teams, but Katherine truly stands apart." - Shelley Balanda, Founder

Brand Messaging Guides

starting at $1,800

A founder-friendly scope for early-stage brands that aren’t ready for a deep dive but need to get clear on what and who their brand stands for. With a strong plan in place, you can stop second-guessing every word and start showing up with confidence.

Your four-page strategic messaging guide that includes:

  • Brand core: mission, vision, values

  • Brand persona: voice and macro audience definition

Blueprint

starting at $3,000

The sweet spot for established indie businesses who have a sense of who they are but lack a source of truth to scale. With a documented system, you can stop briefing people from scratch and get consistent messaging that builds trust and turns one-off customers into loyal regulars.   

Your seven-page strategic messaging guide includes everything in Blueprint plus:

  • Up to five persona definitions

  • Tone of voice definition: core pillars + characteristics

Foundation

starting at $4,500

The full picture, on paper. When your brand has a consistent voice across your DMs, website, proposals, and… everything else, it becomes recognizable and customers notice. The right ones say yes faster. The wrong ones self-select out. You stop competing because you stop sounding like everyone else. 

A complete, 14-page messaging guide including everything from Blueprint and Foundation, plus: 

  • Brand tone matrix

  • Full persona suite: deep-dive into audience with five extended persona definitions

  • Impact language and multichannel application guidance

Buildout

Priced per project

Custom Architecture

available for freelance and contract gigs.