MIMIO HEALTH
MIMIO HEALTH
Fasting in a capsule, developed by doctors
When it comes to brand voice, Mimio’s MO has always been education > everything. But make it fun.
Organic Social Media
Thanks to IG’s generous word-count, we treated captions as “mini-blogs” and used images to engage with shorter, quippier copy.
Direct Email Marketing
For a complimentary cross-channel strategy, I translated social into regular newsletters, mixing in one-off content for sales and announcements.