TRACTOR ZOOM PRO
TRACTOR ZOOM PRO
Farm equipment marketplace + SaaS
Tractor Zoom offers a full suite of tools for farming and agriculture, but only two generate revenue; Tractor Zoom Pro and Anvil Pro. Differentiating without the products without devaluation proved to be challenging. But one that could be solved with some smart copy and design.
First, we created distinct identities for each product, leaning into their existing branding and focusing on the nuanced differences between their audiences.
With USPs established, we created a flywheel concept that positioned each product as useful alone and more powerful together.
